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Banking: Is it corn? It is flaky? No, it's Kellogg Asset Management

Wisconsin, USA, banking group Associated Banc-Corp has announced the formation of a new asset management company, Kellogg Asset Management, to target institutional clients.

"Associated has a long history of working with institutional clients," said Chief Investment Officer, John P. Thayer.

The Kellogg name dates back to 1874, when Rufus B. Kellogg organised the Kellogg National Bank of Green Bay, Wisconsin. It was later changed to Associated Bank, NA. Within the group was an institutional investment management company called Associated Trust Company. A new, independently federally registered company called Kellogg Asset Management has been formed and the management of institutional business transferred to the new company.

What the company says: "The investment management team is committed to following a disciplined, consistent process designed to maintain style integrity in the company's large-cap growth equity, core fixed income, intermediate-term fixed income and short-term fixed income funds."

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