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Wealth Management: Equifax buys Workload business data provider

Equifax, a provider of consumer credit and business risk management services, has acquired Workload Financial Business Consultants Limited, the UK's leading provider of strategic intelligence to wealth and investment financial product providers to leverage business development intelligence.

Formed in 1988, Workload operates a shared investment product data exchange with information provided by over 90 of the UK's leading financial services companies. Workload provides these organisations with business-critical market intelligence in order to drive sales, product design and distribution strategies.

At a time when financial services, telecommunications and retail companies are seeking to gain market advantage through effective customer management, this acquisition allows Equifax to provide the broadest possible insight into consumer behaviour and market opportunities.

The acquisition of Workload is part of Equifax's global strategy to continue to develop its market-leading wealth intelligence business. Equifax Inc acquired U.S. wealth data specialist, IXI, at the end of 2009 and Workload extends this expertise.

Workload Financial Business Consultants Limited services include Touchstone Life which profiles IFAs writing bonds, unit trusts, ISAs, individual pensions and group pensions and Touchstone Mortgage which tracks mortgage introducers for prime, sub-prime, self-certification and buy-to-let mortgages.

Touchstone Fund Manager profiles IFAs writing unit trusts, lump sum ISAs, regular saving ISAs, ISA and PEP transfers and Touchstone Client tracks consumer buyers of bonds, unit trusts, ISAs, individual pensions and group pensions. Touchstone Pensions tracks pension IFAs writing new group schemes, transferred schemes, scheme increments, SIPPs and TIPs, and individual pensions.

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